We were born in a city with an unhealthy obsession with sport, style and coffee. We have our eye on the world, but keep one cleat clipped into our hometown.

We’ve been propelling cycling forward since 2014. Our founders come from different disciplines and industries – graphic design, fashion, technical apparel design – but are bound by their love of the sport. Because riding makes everything better.

We strive to produce world class apparel, engineered to excel in all conditions, at all levels of the sport. You might be at the pointy end of the bunch, or just riding because you love it. However you roll, you deserve apparel that matches your every move.

By mastering aesthetic and technical detail we strike our own precise balance to enhance performance, style, durability and fit. Alongside our factories, teams, and cyclists across the globe, we relentlessly refine and evolve every product we develop, season after season.

Sustainability defines everything we do, from choosing and processing our product’s raw materials to the manufacturing process and product end life cycle.