About the job

Are you a highly organised digital marketing professional with a passion for cycling and performance lifestyle brands? MAAP is seeking a Digital Marketing Coordinator to join our global headquarters in Melbourne.

THE ROLE

Reporting to the Digital Marketing Director, you will be a central figure in ensuring MAAP’s digital campaigns, content, and marketing initiatives are coordinated, deployed, and analysed on time and to a high standard. This is a hybrid role, with four days a week in our Melbourne HQ.

You will operate at the intersection of performance, creative, and project delivery, acting as a crucial support function for the entire marketing team. This is not a specialist role; rather, you'll be a cross-functional project coordinator, making sure every marketing function—including SEO, email, paid media, and creative—runs on time, on brand, and on brief.

Your responsibilities will include:

• CRM, Email & SMS Marketing: Coordinating Klaviyo campaigns, flows, and A/B testing.
• Content Marketing & SEO: Coordinating SEO briefs, content production, blog planning, and overseeing collaboration with our SEO agency.
• Paid Media & Performance: Supporting Meta, Google Ads, and YouTube campaigns, as well as facilitating analytics and reporting.
• Website & eCommerce Experience: Coordinating web updates and managing QA for landing pages.
• Project & Stakeholder Management: Ensuring internal teams (Creative, eCommerce, Retail) and external agency partners are aligned and on schedule using tools like Asana and Slack.

THE CANDIDATE

The ideal candidate will be a highly detail-oriented and organised individual with a background in digital marketing. We're looking for someone with a proven track record of facilitating marketing campaigns and managing timelines.

Key qualities and experience we’re looking for:

• Experience: 2+ years in a digital marketing role, either agency or brand-side.
• Skills: Strong project coordination, impeccable time management, and excellent stakeholder communication skills are a must.
• Technical Familiarity: An understanding of key marketing platforms, including Klaviyo, Shopify, Google Analytics, Google Ads, and project management tools like Asana.
• Conceptual Understanding: A grasp of performance marketing funnels, retention strategies, and the eCommerce user journey.
• Bonus: A genuine interest in cycling, sports, or performance lifestyle brands is a significant plus.

If you’re ready to take on a dynamic role and help shape the future of a brand, we encourage you to apply.

Why Join MAAP?

Beyond contributing to a brand that's propelling cycling forward, you'll enjoy a vibrant culture and fantastic perks, including:

• Work-Life Balance: Shorter workdays on Fridays (9-3pm) and 1 day a week WFH.
• Industry Perks: Access to significant industry discounts.
• Team Fun: Monthly happy hours and staff rides.
• Birthday Leave: Enjoy your birthday off, paid.
• Product Allowance: Biannual product allowance to kit you out in the latest MAAP gear.