Lifeplus-Wahoo and MAAP are teaming up to champion the radical spirit of the women’s pro peloton. Dedication. Challenges. Podiums. Sisterhood. Together, we aim to be a meaningful force in the larger effort working to challenge traditional norms, break down stereotypes and foster a more inclusive environment in the sport.

At the intersection of performance and purpose, MAAP and Lifeplus-Wahoo seek to propel the sport of cycling forward. This partnership marks a commitment to support the team's performance at the highest level while also contributing to stronger, more competitive and enduring arena for professional women's cycling. There are no guarantees here; just inspiring belief in what’s possible when you give everything you’ve got – all day, everyday.

Lifeplus-Wahoo’s strong performances last season will see them return to battle it out with WorldTour teams throughout 2024, including the spring classics, the team's UK home race The Women's Tour, Giro d'Italia and the Tour de France Femmes.

Lifeplus-Wahoo will appear in their official race kit for the first time at MAAP's home WorldTour race, the UCI Tour Down Under in Adelaide, Australia. MAAP will host an ADL pop-up experience where fans can explore the full range of the Official Lifeplus-Wahoo replica team capsule ahead of its worldwide launch coming soon through MAAP.cc and select partners.