If you're into rewriting the rulebook—whether on the bike, behind a lens, or in any creative field—then Mikey Ojeda is a guy you'll vibe with. The visionary behind Bleach Design Werks is a living, breathing embodiment of the idea that art, moto, and cycling culture don't just mix—they inspire. His work, whether it's in the form of visual design, streetwear, or collaborations with partners like Lando Norris’ Quadrant, Ty Dolla $ign and Deus Ex Machina, is raw, unapologetic, and dripping with the kind of fuel that gets people going.

Born and raised in L.A., Mikey's creative roots are as intertwined and unpredictable as the city itself. He's the kind of guy who sees beauty in the chaos of urban streets or out-of-town trails. Whether he's hitting it on his bike or in the studio, Mikey channels that energy into everything he touches. His design philosophy is simple: reject the safe, celebrate the wild, and most importantly, make shit that feels real.

Through Bleach Design Werks, Mikey has become a force to be reckoned with in both the cycling and streetwear communities. His designs fuse the world of urban culture with cycling's grittier side—taking a sport sometimes seen as polished and elite and flipping that on its head. It's not about fancy gear and smooth roads for Mikey—it's about embracing the mess, the grind, and the raw beauty of life on two wheels. But with all the chaos must come some calm, as Mikey states:

"Riding, for me, is an outlet for the noise around our lives. On the bike, I find my simple place of focus and tranquillity amongst the chaos. I really treasure those moments—looking over at my best friends, all of us on bikes, just in street clothes, grabbing some food. Whether it’s a motorcycle or a BMX, it’s still two wheels, and I’m still sharing it with the same friends."

Cycling feeds global creativity—you just can't box it in. It's where riders break free from routine and express themselves in their art, culture and communities. With these series of global rides pioneered by Mikey, we're unleashing the wild heartbeat of the sport—raw energy, local legends, and unstoppable momentum.. As Mikey says:

"The Happy To Ride Here series is about no matter your surroundings, no matter what you're going through at that point in your life, it's about the happiness of looking down and being on your bicycle, being around the people you love, and just really being grateful for the simpler times."

It's with this inclusivity that Mikey doesn't just create for the sake of creating; he's out to shift perceptions, open minds, and, ultimately, make cycling more accessible, authentic, and wild—unapologetically redefining what it means to be a creator in the cycling world. He's not just riding the wave—he's making the waves. Come ride some with us…

Join a Happy To Ride Here event in a city near you and learn more about how to access the upcoming Bleach Design Werks x MAAP limited edition capsule.