THE ADL 2023 STORY
THE ADL 2023 STORY

Following a two-year hiatus to Adelaide, we returned to celebrate the first event of the UCI WorldTour launching the MAAP x SPECIALIZED ADL 23 pop-up.

The doors flew open at the beginning of the week to welcome eager riders rolling through, all keen to share in the stoke of the week ahead and take home a piece of ADL 23 history.

There were sold-out rides each morning, exclusive kit designs, special edition gear, Zwift races and an epic closing party featuring former pros to share a yarn with too. Not to mention all of this surrounded by a gallery of Specialized bikes from some of the most decorated riders of Tour Down Unders past.

It was a week filled with all of the energy you'd expect from an event dubbed 'schoolies' or 'spring break' for cyclists. We couldn't have done it all without your enthusiasm and dedication to celebrating the sport we all love.

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