When we first launched in 2014 we did our photo shoots in and around our home city of Melbourne. We shot young upcoming hitters like Jack Haig (now with Orica-GreenEDGE) and Luke Parker (Winner of the Austral Wheel Race and multiple Gold Medallist at the Australian U19 Track Championships), and took them out in the freezing cold to ride big training loops behind a car.
A bit has changed since then, but the essence is the same.
This winter we went to another special place for us; the Italian Alps. All of our apparel is produced in Italy and we travel there regularly. Since day one we’ve wanted to shoot a campaign in the area, so it was a great feeling to be back in Bormio executing our vision.
We took our crew, including Luke Parker and Jeff Curtes over to Italy for a week of shooting on some of our favourite climbs. We were amongst the snow and the sleet, but there was something special about the progression from our local spots like Mt. Pleasant and Bright, to being deep in the Italian Alps shooting the latest collection.
Check out what it's like to go on a shoot with MAAP.
Shop our BASE range here.